course: Applied methods for trendscouting and ideation

number:
143281
teaching methods:
seminar
media:
computer based presentation
responsible person:
Prof. Dr.-Ing. Peter Awakowicz
lecturer:
Dr.-Ing. Helmut Halfmann (extern)
language:
german
HWS:
2
CP:
3
offered in:

goals

Find your idea and design your own Startup

To launch a "Startup" - a company - is as fashionable as "coffee to go", but it is a long-term undertaking and should be combined with systematic considerations – which is a matter of independent and motivated engineers.

You will learn to categorize your ideas into a global social and technological context. One of the main goals is to identify the target audience of the particular product to understand the main directions of intended product development. The final step is completed with the consideration of business model scenarios.

During the workshop, new ideas will be developed, but you can bring your own ideas, too.

content

During this workshop, your active participation will be necessary to achieve the best results. The main focus is not only on obtaining knowledge but on practical experience in finding ideas, specific research and interviewing as well.

The following topics can be adopted to our participants and their ideas:

  • Megatrend analyzes
  • Persona models
  • Lean-Startup
  • Value Proposition Design
  • Lean-Canvas
  • Business Model Design
  • Creativity Techniques

requirements

keine

miscellaneous

Es handelt sich um eine Veranstaltung in Seminarform, eine Anerkennung ist als freies oder nichttechnisches Wahlfach möglich.

Die Veranstaltung findet nur bei mindestens 10 Teilnehmern statt.